Tallinn Dolls joins world-renowned fur free fashion brands

Famous Estonian clothing manufacturer Tallinn Dolls joins the international fur free program “Fur Free Retailer”, the participating designers, fashion houses, clothing chains and stores of which do not produce or sell products made out of real fur. By today, 18 Estonian companies have already joined top brands like Versace, Gucci, Armani, Hugo Boss, Tommy Hilfiger, Jimmy Choo, Michael Kors, Calvin Klein and others. NGO animal advocacy organization Loomus represents the program in Estonia.

Photo: Mari-Liis Suvi, Tallinn Dolls

According to Mari Martin, manager of Tallinn Dolls, joining the program was an easy decision. “We’re here for the animals and against fur farms with both hands. We protect them by being their voice. Just recently, we created a new collection in collaboration with Hanna Martinson. 10% of the sales revenue from the collections’ hoodies’ and T-shirt’s with animal-friendly slogans will be used to support Loomus.”

In addition to Tallinn Dolls, the following Estonian brands have joined the fur free designer program: Aus Design OÜ (Reet Aus), Xenia Joost, WÖÖ, Kalle HT, KÄT, Perit Muuga, Mari Design, TUUB, Reval Denim Guild, Les Petites design store, eco fashion store chain LAV Organic Lifestyle, conscious lifestyle store Slow, Estonian design store Tali, vegan brand LuxTerra, Fafa design, children’s fashion designers Dadamora and Nannipung.

“The fact that a very popular and fast-growing company like Tallinn Dolls joins the program, gives an additional boost to our efforts to make fur farms a thing of the past. Loomus works, on the one hand, with politicians and officials to ban fur farms and, on the other hand, with consumers and fashion designers so that the antiquated perception of fur as a glamorous and nature-friendly material would fade away,” said Annika Lepp, project manager of the Fur Free Retailer program.

Additional information about the fur free program can be found at www.furfreeretailer.com

Fur Free Retailer is the world’s leading program that connects fur free enterprises and consumers of ethical products, aiming to encourage companies to give up fur and, by that, advance ethical consuming. The Fur Free Retailer program, active in 20 countries, was brought to life by the Fur Free Alliance coalition that holds more than 40 leading animal- and environmental protection organizations from around the world as its members. The Fur Free Retailer program has been acknowledged with the ISO 26000:2010 social responsibility guidance as an example of a field-specific initiative.

NGO animal advocacy organization Loomus protects animal rights and interests and stands for animal interests in public discussions. Loomus stands for the animals used in agriculture, animal testing, entertainment industry, and fur production.