The conference “Perception of farm animals in society vs. the reality” takes place on the 13th of November in the Tallinn University Academic Library (Rävala pst 10, Tallinn) at 10 o’clock. During the conference we will seek answers to such questions: how do we talk about animals, why won’t we change our consumption habits even if we know that change is needed, what role does education play, why is it easier to give up and what is the correlation between food and ethics.