Reet Aus is the first Estonian fashion designer to join the famous fur free program

Reet Aus (Foto: Tiit Blaat, Delfi)

Aus Design OÜ is the first Estonian company to join the international Fur Free Retailer program, which member designers, fashion houses, clothing chains and stores are neither producing nor selling any products made out of real fur.

“Everyone’s welfare is important for us and that is the reason why we do not use fur in our creation,” said Reet Aus. “As an ethical designer, I have many good reasons to avoid the fur industry. Raising animals on farms cannot be considered ethical in any way. The fur used for clothing is causing huge environmental risks and burden the nature.”

By establishing fur free principles, Aus Design OÜ joins other famous high-end brands and store chains like Armani, Tommy Hilfiger, Calvin Klein, Stella McCartney, H&M, Esprit, Lindex, Etnies, O’Neill and others. More than 300 companies from all over the world have joined the program.

NGO animal advocacy organization Loomus is the representative of the Fur Free Retailer program in Estonia.

About Reet Aus:

Reet Aus PhD started working as fashion designer on 1997 and since 2002 all her collections have followed the principles of upcycling. Since 2012 Reet Aus has been cooperating with Beximco – one of the biggest apparel manufacturer in Bangladesh. Reet Aus is Senior Researcher at the Estonian Academy of Arts. She is also active as costume designer for theatre and film.

Listed as one of the Top 20 Women in Business by the Nordic Business Report (2015)
Runner-up at European Business Awards for the Environment (2014)
Woman of the Year (BPW Estonia 2014)
Notable Young Estonian ( TOYP Estonia 2014)
Environmentally Friendly Company (Ministry of the Environment 2013)
Entrepreneur of the Year of the Civic Society (NENO 2013)
Woman of the Year (Magazine Anne & Stiil 2013)
Motor of Fashion (2009)
Natalie Mei Costume Designer Award (2007)
Estonian Theatre Award (2006)
Cultural Award of the Republic of Estonia (2004)
Small Needle (2003)

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